• INSULATED CUPS, MUGS, WATERBOTTLES
• #1 NFL SELLING MERCHANDISE ITEM non-apparel
• TERVIS WANTED A SPORTS THEME FILM
• DRAFT DAY starring Kevin Costner
P3P targeted Draft Day and created a multi-platform brand integration.
• PRODUCT PLACEMENT
Multiple hands-on placements ... including the Seattle Seahawks
(who subsequently won the Superbowl that year)
• NATIONAL PROMOTION
WIN A TRIP TO THE REAL NFL DRAFT DAY.
A multi-million dollar retail & digital sweepstakes for fans.
• iTUNES TOP 5 RENTED MOVIES of the YEAR