AN ICONIC BRAND
of the '70s and '80s
Members Only wanted to reboot to
a younger generation while still emphasizing their heritage.
1. THE TALK. 2016.
3 million viewers daily. primary demo: females 20 - 50 yrs. Moms, Housewives, Professional women. The "Back to School" August episode was chosen so that Moms would buy the jacket for their sons and daughters going to high school and college in the fall... and engage a new generation for the apparel line.
2. TIM DALY.
MUSIC LODGE. AP TWITTER CAMPAIGN. 2017.
Tim Daly activated a unique fundraiser proposed by P3P on behalf of his charity. Being of the original Members Only generation, he introduced a new generation performing on the Music Lodge stage wearing Members Only jackets. Mark Ballas - star of Broadway's Jersey Boys - and his wife wore the jackets in an interactive "click and buy" clip that was sent out via the Associated Press 10,000,000 twitter followers. Fans could buy directly from the twitter video clip. *TIM DALY, An ICONIC TV STAR of CBS Madam Secretary, ABC Private Practice, CBS Wings.